
In his book, “The World is Flat”, author Thomas L. Friedman analyses the progress of globalisation with an emphasis on the early 21st century. In doing so he clearly demonstrates how significant the development of the personal computer was in facilitating personal content generation - if only initially in the areas of word processing, spreadsheets and databases. This led to huge productivity increases in the workplace as job functions that were previously in the domain of experts suddenly became open to the wider population. This was followed by the development of the local area network which allowed for collaboration within the office space, again increasing productivity and ensuring better workflows. The birth of the internet and broadband in turn has led to mass global collaboration and outsourcing, allowing for workflows to be distributed cost effectively to lower wage developing countries through the interconnection of personal computers. Now we are heading into the “cloud computing” stage where the sharing of information, collaboration and the ability to generate and publish content has gone mobile, courtesy of a range of broadband-enabled devices. In other words, humanity has never been connected so closely before on a global scale nor has the flow of information been so wide.
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The knock-on effect of these developments in global communications has meant unprecedented collaborations between different disciplines which were once isolated. This in turn is leading to a rapid and exponential increase in innovation and progress across all fields of science, and technology, as well as in the humanities. But in order to maintain innovation, we must constantly set ourselves goals and you could hardly find a more challenging set of goals then those set down by a recently convened committee of scientists, entrepreneurs and thinkers which was established by the National Academy of Engineering in the United States. |
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All agreed, in keeping with Friedman’s thesis, that the pace of advances in technology means the rate of progress will be 30 times faster in the next half century, opening up the prospect of further breathtaking innovation in many fields, such as personalized medicines, the reversal of the effects of ageing and clean energy.
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Above all, the provision of clean energy was seen as a core priority. The committee identified sunshine as a "tantalizing source of environmentally friendly power, bathing the Earth with more energy each hour than the planet's population consumes in a year". But capturing that power, converting it into something useful and storing it poses a challenge.
"We only need to capture one part in 10,000 of the sunlight that falls on the Earth to meet 100% of our energy needs," according to futurologist Ray Kurzweil. "This will become feasible with nanoengineered solar panels and nanoengineered fuel cells."
Kurzweil, a renowned inventor responsible for the first CCD flat-bed scanner, the first text-to-speech synthesizer and the first music synthesizer capable of recreating the sounds of a grand piano and other orchestral instrument, also raised the spectre of “Technological singularity” – the inextricable outcome of artificial intelligence. "Once non-biological intelligence matches the range and subtlety of human intelligence, it will necessarily soar past it because of the continuing acceleration of information-based technologies, as well as the ability of machines to instantly share their knowledge." He added: "Intelligent nanorobots will be deeply integrated in the environment, our bodies and our brains, providing vastly extended longevity, full-immersion virtual reality incorporating all of the senses ... and enhanced human intelligence."
The experts presented their list of challenges to the American Association for the Advancement of Science (AAAS) in Boston and also made them available on their website at http://www.engineeringchallenges.org.
Here is an overview of their challenges they’ve set:
Make solar energy affordable Sunlight is a free energy source, but the ability to capture it is limited and expensive at present
Provide energy from nuclear fusion Could supply a near limitless supply of energy using seawater as fuel
Prevent nuclear terror Engineers must find ways to secure energy sources that might attract the attention of terrorist groups
Engineer better medicines Personalised medicine would combine genetic information with clinical data to tailor drugs and doses to meet the needs of an individual patient
Provide access to clean water About one in six people do not have adequate access to water
Manage the nitrogen cycle Humans have doubled rate at which nitrogen is removed from the air relative to pre-industrial times, contributing to smog and acid rain, polluting drinking water, and worsening global warming
Develop carbon sequestration Capturing carbon dioxide produced by burning fossil fuels and storing it could help tackle global warming
Enhance virtual reality From psychiatry and education to entertainment, virtual reality is seen as a powerful tool for training experts and treating patients
Restore/improve urban infrastructure Engineers need to find ways of keeping cities and services running and beautiful while preserving the environment
Secure cyberspace Identity theft and computer viruses will disrupt an increasingly connected world. Security technology to tackle the problem must be designed with people in mind to ensure it is not too cumbersome to use
Advance health informatics To deliver more personalised medicines, doctors and health professionals need new ways to carefully track patients' biological information
Reverse-engineer the brain Determining how the brain works could help with treatment of diseases while providing clues for designing artificial intelligence
Advance personalised learning This could use internet courses or virtual reality to tailor education to a person's abilities

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It would broadcast the Eurovision Song Contest which, took place in the Gaiety Theatre (thanks to Dana’s victory the previous year).The event incurred pickets from disgruntled cameramen, Bowman recalled, who were objecting to this new technology being foisted on the Irish public who, they believed, were more then happy with their black-and-white television sets. This amusing story is illustrative of the resistance to change that any new technology can foster.
Television in Ireland now faces an even more fundamental upheaval, as we count down to the switch off of the analogue signal (which is likely to be around 2012) to make way for digital. The Broadcasting (Amendment) Bill 2006 sets out a framework for the future licensing of Digital Terrestrial Television (DTT) in Ireland with a view to facilitating national DTT roll-out. It also provides for consideration of analogue switch-off.
Unlike the transition from black-and-white to colour which was merely additive, the transition from analogue to digital may prove to be much more dramatic in that it may well change the way we consume media through what we know as our ‘television sets’.
Broadcast television has changed little since inventor Philo Farnsworth gave the world's first public demonstration of a complete all-electronic television system on 25 August 1934 at the Franklin Institute in Philadelphia. Since then there has been minor additions such as better sound, colour and more recently, the increased definition of the broadcast image. Likewise, the business models that have made television such an integral part of our everyday lives, have changed very little too.
Whether advertiser-funded [such as the purely commercial ITV) , publicly funded (such as the BBC) or a mixture of the two (in the case of RTE), television broadcasters have licensed spectrum from the nation state and packaged content for a mass audience who viewed it through a cathode ray tube device, known as a television, that normally sat in their living rooms.
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For the last 70 years or so, this has proved a mutually beneficial arrangement for all involved. The public paid their licence fee and received relevant content and entertainment or alternatively, they suffered interruptions from sponsors in order to be entertained and informed.
IBM Global Business Services point out in their 2006 report ‘The End of television as we know it’, this loyal audience could be best described as the ‘Massive Passives’. They are a ‘lean back’ audience who want to be passively entertained or informed by their television set and have grown up accustomed to a broadcast schedule that does that. They are the audience that hears the Angelus bells and know that its time for the Six O’Clock News.
However, the recent technical innovations that have happened in the last 20 years have begun to upset the cosy relationship between broadcaster and audience. The emergence of the internet and mobile communications in the early nineties (mainly driven by internet-protocol standards) has given rise to the emergence of a new audience with new demands. Increasingly, this generation are getting used to ‘on demand’ content (legally or otherwise) – whether it be over their PC, laptop or mobile phone – and the television set is beginning to look somewhat jaded. The levels of interactivity and the capability to share information that they are enjoying on their games consoles, online social-networks and mobile phones are increasingly over-shadowing their enjoyment of the closed shop of linear broadcast television. Yes – they still want to watch television, but they want to watch it when they want to watch it and they want to share their enjoyment with their peers and social networks at the same time.
So what we are seeing now is an increasing fragmentation and bi-modality of behaviour in the television audience which we can expect to continue for the next five to eight years as two very different audiences emerge. On one side we will have the older (over 35), more passive audience happy to ‘lean back’ and watch their favourite scheduled television shows – or perhaps even record them on a Personal Video Recorder (PVR) such as TiVo or Sky + for later. On the other side, you will have an increasingly ‘lean forward’ audience (under 35) who will see the television as just another screen through which they can access their desired content as well as a device through which they can share content that they have created themselves. The increasing ubiquity of flat-screen LCD and plasma screens in the home is fuelling this concept of the television being merely a ‘window’ for on-demand entertainment. The big challenge for broadcasters is managing the demands of these two distinct audiences – the ‘lean backs’ and ‘lean forwards’ - and coping with the eventual triumph of the latter.
The digitisation of the television signal over recent years and the falling cost of production, has meant that fragmentation of the broadcast landscape is not a new phenomenon. The digital signal simply takes up less spectrum than the analogue signal, meaning that broadcasters can push more digital content channels over the analogue frequency. Anyone with a Sky or NTL Digital TV package will be familiar with the multitude of niche channels that are available – from music and sport to film and lifestyle (consider the reality TV channel). In a sense, these niche channels are just pre-cursors to the pent-up desire for highly individualised content on demand. The television set is rapidly on its way to becoming the personal aggregator of your desired content choices, be it films, music, documentary, lifestyle programming, sport or home videos of your grand children in Austrailia. How will this come about? The first potential step is IPTV.
IPTV (Internet Protocol Television) is the tempermental lovechild concieved from the convergence of the broadband telecommunications network and the broadcast television network.
The average IPTV settop box – as we can expect shortly from Eircom and BT in the form of BT Vision – will most likely contain a DTT tuner (which will pick up a plethora of digital television signals), a hard drive (probably 80Gb) and a broadband connection. In some ways this technical box of tricks represents the battleground for the hearts and minds of the audience going forward.
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Based on the assumption that the ongoing DTT trial, run by the Department of Communcications, Energy and Natural Resources, is succesfull, then it is likely that the tuner part of the IPTV set top box will pick up a Digital terrestrial television signal [– if you are in Dublin, this will be from the Three Rock transmitter . This will offer the viewer a range of national terrestrial television stations (RTE1, RTE2, TG4, TV3 etc), radio stations and other free to air channels such as the suite of BBC channels (as long as rights issues are agreed). The Electronic Programme Guide (familiar to anyone with NTL and Sky’s Digital offering) will allow you save scheduled programming to watch at your convenience. This will appeal largely to the ‘Massive Passive’ audience. However, with a broadband internet connection the set-top box can also offer an array of video-on-demand offerings, most probably film and sport, but also potentially a back-catalogue of archived television programming or indeed, content straight from the television producer. Other features such as video calls, general internet access, Really Simple Syndication (RSS) news-feeds, dedicated applications and the uploading of user-generated content, such as home movies or photographs, will mean that this level of interactive functionality in the IPTV box will appeal to the newer, ‘lean forward’ audience and the demands they put on it will increase the functionality of the set top box in an iterative way. Television, as we know it, will change rapidly as it merges its functionality with the internet.
It is this latter functionality that should give sluggish broadcasters sleepless nights as broadband internet will aggressively disintermediate their once unassailable broadcast business model. Any broadcaster that does not create its own content will merely be regarded as an unnecessary middleman between the content producer and the audience and will ultimately be left out in the cold.
In summation, what is really happening is that digital technology is injecting a much needed pluralism into the broadcasting environment, where viewers will be able to seamlessly pull standard broadcast content as well as highly niche “internet-based” content (such as video blogs) to their television screen . |
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Yes, there will still be the demand for mass audience broadcast events such as You’re a Star, Republic of Ireland football matches and the Eurovision. But increasingly, the big breakthrough shows like Friends or Heroes won’t be getting the big viewership in their primetime slots. Viewers will have much more choice from a wider range of content channels (both broadcast and online) and word of mouth will become even more important in regards to building audience share around any programme content. Advertising will become increasingly targeted and – as we are seeing with Google on the internet now – advertisers will buy access to the indivdual audience member as opposed to sponsoring an ill-defined primetime slot that is the current model. Individuals viewers will be dished out targeted, personalised advertising before their chosen programme and be encouraged to interact with brand sponsors in a way unimagined before. Many critics will scoff and say that all this was discussed at length in the late nineties with the hullabaloo around interactive TV but it never came to pass. They would be right. However, the difference is that now the technology exists, both in terms of storage capability and processing power and more importantly, broadband is in almost every home.
Yes, we can expect people to protest, especially when they realise that the rabbit ears on their analogue television set no longer pick up a signal. But technology moves on, regardless.

Dare to be Digital time again!
Digital Hub Development Agency, in association with Belfast City Council and the University of Abertay, Dundee, Scotland, are delighted to announce 'Dare to be Digital Ireland 08'.An information session, detailing how 3rd level students can take part in this exciting games competition, was held on 28th of February 2008 in Digital Exchange, Crane St, The Digital Hub, Dublin 8.
Dare to be Digital is open to third level students interested in developing an innovative product in the games sector suitable for any platform. The event allowed students and tutors to hear information about the competition, meet previous participants, and interact with potential partners from other 3rd level institutions and industry professionals. Dare to be Digital teams must consist of 5 members and collaboration between colleges is encouraged.
More info: www.daretobedigitalireland.com
Date for your Diary: Wednesday 2nd of April 2008 @ 6.30pm
Bank of Ireland Business Banking, Dublin City Enterprise Board and The Digital Hub will hold an Enterprise Evening in The Digital Hub on Wednesday 2nd of April. A range of core business experts will speak and be on hand to give advice at a Business Support Clinic. The keynote speaker is Eamonn Fallon of Daft.ie. There will also be an opportunity to network and refreshments will be served. This event will be of interest to those currently growing their small business. The full line up of guest speakers and all other details will be announced soon. Please keep updated on www.thedigitalhub.com
In addition to this event there will be an opportunity for Irish digital media companies to showcase their products/services or creative work in The Digital Hub. Please email exhibit@thedigitalhub.com for further information.
Welcome Back Digital Hub FM – 94.3FM – every Friday until June.
Digital Hub FM, a community Radio Station brought to you by The Digital Hub Learning Initiative, returned to the air on Friday 15th of February 2008 at 8.00am.
They will broadcast on 94.3FM every Friday until the 6th of June across Dublin city. The broadcast schedule is an exciting mix of music, entertainment, discussion, local history, sports and youth programmes. A full schedule is available on www.digitalhubfm.com.
Digital Hub FM has adapted the motto “Local people creating global radio” to reflect their new found reach to a wider, potentially world wide, audience, over the Internet. To listen live online please visit www.digitalhubfm.com
If you are interested in finding out more about Digital Hub FM please email learning@thedigitalhub.com
Boondoggle win Digital Media Award
Boondoggle has won the Best in Design category at the 2008 Digital Media Awards (07/02/08). They took the award for the best Website Design for BT2’s online brand channel.
Boondoggle is behind the website for Art Dublin 2007, which was also nominated in the same category. Located in The Digital Hub, Boondoggle is responsible for the digital brand platform for Tayto crisps current advertising campaign.
For more information on Boondoggle please visit www.boondoggle.eu
A second company, located in The Digital Hub, Tinpot Productions, were nominated for a Digital Media Award in the Best Independent Podcast Production category.
The Digital Hub is one of the sponsors of The Digital Media Awards, which has now become the leading event of its kind in Ireland
Best in Show
The Digital Hub is inviting Expressions of Interest for the exhibition 'Best in Show' 2008.
This exhibition is a showcase of all the best work using Digital Media from the Graduate Exhibitions in Ireland including work from students from courses including Visual Communications, Design, Fine Art, Interactive Media, Virtual Realities, Film/TV, Digital Media Technologies, Animation, Model Making and Multimedia courses.
If you think your work is the Best in Show in your college, e-mail exhibit@thedigitalhub.com for an application form, and our panel will visit your graduate show to view your work, and if you're successful, you will be included in the 2008 all Ireland Best in Show
Info on last years Best in Show exhibition is available here: http://www.thedigitalhub.com/article.php?id=134
Projected Weekends @ The Digital Hub
Projected weekends is a series of outdoor projections of work from various disciplines and subjects showcased on a large format screen on Thomas Street in The Digital Hub, Dublin 8. The projections will run from Friday to Sunday and each weekend a new piece will be shown.
If you would like to show your work in The Digital Hub, contact us exhibit@thedigitalhub.com

March 1st: The 3rd Annual Irish Blog Awards
Location: The Alexander Hotel, Dublin 2.
Time: 19:30
This year 750+ blogs have been nominated across 22 different categories by over 1000 individuals. Nominations for the Blog Awards are free and every nominated blog will be judged. As a result of the high number of entrants, a large team of judges will be ranking the blogs over the next few weeks and the winners will be announced on March 1st. The Irish Blog Awards are a non-profit event with takings on the door going to nominated charities. Once again, 2FM DJ and prolific blogger Rick O'Shea will MC the event.
More info: irishawards@gmail.com
http://www.Awards.ie
March 2nd: 5th International Conference on Social Software – BlogTalk
Location: Kingsley Hotel, Cork.
Price:Conf EUR120 - Conf & Workshop EUR180
BlogTalk allows practitioners, developers and academics to connect and discuss the latest trends and happenings in the world of social software (blogs, wikis, social networks, etc). A workshop on "Social Network Portability" will be co-located with the event. The conference features three keynote speakers from Silicon Valley talking about their Web 2.0 experiences and future plans for the emerging "Web 3.0": Nova Spivack- CEO, Radar Networks - Nova is the entrepreneur behind the Twine "knowledge networking" application, which allows users to share, organise, and find information with people they trust. Rashmi Sinha - Founder, Uzanto - Rashmi is a designer, researcher and entrepreneur in the area of user experience and interactions with web technology. Salim Ismail - Head of Brickhouse, Yahoo! - Salim is a successful investor and entrepreneur, with expertise in a variety of early-stage start-ups and Web 2.0 companies including the conference directory service Confabb and blog feed collector PubSub. He currently leads Yahoo!'s internal start-up think tank. Salim will talk about entrepreneurship and social media. Other presenters, panellists and confirmed attendees at the event can be seen at the website.
More info: blogtalk2008@gmail.com
http://2008.blogtalk.net
March 3rd: eBay Academy: The Basics of Selling on eBay.ie
Location: The Park Hotel, Dungarvan, Co. Waterford, Dungarvan.
Time: 17:30
Price: EUR30
Want to learn how to use eBay.ie as a selling tool for your business? Register now for an evening workshop with eBay Academy Ireland. These workshops will equip participants to sell products or services effectively on eBay.ie. Course tutors are eBay trained and certified industry experts.
More info:Tel: 01-542 4154
events@iia.ie
http://www.iia.ie/events/event/151/ebay-academy-the-basics-of-selling-on-ebay-ie/
March 5th: IDC's IT in Government Conference, Dublin
Location: Croke Park, Dublin 3, Ireland
Time: 9:00
The increasing use of technology to improve efficiency and offer citizen-centric services in the Irish public sector has been a key driver for investment over the past five years. At IDC's IT in Government Conference leading technology experts and IDC analysts will examine how to ensure return on these existing investments and how new tools can drive change through continued innovation. FREE for the first 100 registrations received, EUR550 thereafter. If registering online please enter "WEB GUEST" in the special promotional code box.
More info: Tel: +44 (0) 20 8987 7166
ssharma@idc.com
http://www.idc.com/ireland/govIT08
March 5th: Securing the IP-Enabled Network
Location: Guinness Storehouse, Dublin 8, Ireland
Time: 10:00
Price: By Invitation; contact Ray Hill at Complete Telecom
Complete Telecom, the managed network and telecoms services provider, and its partner Enterasys are hosting a free seminar. It will provide practical information and examples on how businesses can secure their networks against threats from the growing range of IP-enabled devices. The seminar's focus will be to help companies successfully manage the health and availability of their network infrastructure in today's complex enterprise environments where more and more devices are being attached directly to networks.
More info: Tel: +353 1 865 5400
ray.hill@complete.ie
http://www.complete.ie
March 6th: Achieving the Impossible -- Rising to the Innovation Challenge
Location: Alexander Hotel, Dublin 2.
Time: 8:15
Price: Members EUR295 Non EUR360
The Institute of Business Analysis & Consulting's conference aims to explore the different elements of innovation and examine how we can use innovative practices and ideas within both our organisations and our careers to achieve maximum business success. The conference will be chaired by newscaster Bryan Dobson with a keynote from Adrian Birrell, former coach of the Irish cricket team that made history by beating Pakistan at the 2007 Cricket World Cup. Adrian will open the IBAC Annual Conference with a keynote address on the topic of innovative leadership and teambuilding. The conference has been designed to appeal to all levels of management. It brings together a panel of experts to provide a comprehensive overview of the best thinking and practice in innovative processes and products. The morning session consists of individual presentations, a panel discussion and a facilitated networking tea/coffee break. The formal sessions will close with lunch and an opportunity to continue informal networking. The afternoon will consist of a choice of workshops that will run simultaneously, allowing delegates to opt for practical sessions around Creative Thinking or Creative Leadership.
More info: Tel: 01 810 7685
secretary@inbusans.ie
http://url.ie/8hk
March 6th: Project Management Institute Ireland Annual Conference
Location: Carlton Hotel, Swords, Co Dublin.
Time: 8am
Price: Engineers Ireland/PMI members EUR375, Non-members EUR500.
(Fee includes seminar material, tea/coffee and lunch)
The Ireland Chapter of the Project Management Institute holds its sixth annual conference 6 March. Participation is open to everyone interested in professional project management. This year's event will focus on the practical application of project management principles to achieve project benefits and related business value. The core themes will be in strategic planning, project support offices and project delivery within tight time constraints. The afternoon comprises parallel workshop sessions with three of the morning speakers. In each case the themes from the morning session will be developed and practical insights explored in an open environment that encourages delegates to participate and share their own experiences.
More info: Tel: +353 1 609 0228
aoconnor@engineersireland.ie
http://url.ie/9co
March 11th: Social Networking for Marketers
Location: IPA, 57-61 Lansdowne Road, Dublin 4.
Time: 9:30
Price: EUR145 Members (EUR210 Non Members)
This course is aimed at advertisers who may already be using more traditional forms of digital media, but who are keen to explore the possibilities of social networking within an overall digital strategy. Presented jointly by the Irish Internet Association and ICAN, the leading interactive advertising agency.
More info: Tel: 01-542 4154
events@iia.ie
http://www.iia.ie/events/event/145/social-networking-for-marketers/
March 13th: Take your Website to the Next Level
Location: Letterkenny, Co Donegal, Letterkenny, Co. Donegal.
Time: 8:30am
Price: Free - Registration Required
The IIA and Donegal County Enterprise Board are running a morning eBusiness seminar. It is designed to help you maximise your online presence by showing you how to build a successful website, how to integrate eCommerce and ePayment solutions into your site and how to market your site and your business using email.
More info: Tel: 087 292 3333
events@iia.ie
http://www.iia.ie/events/event/139/
April 1st-4th: Irish Microsoft Technology Conference
Location: Cineworld Complex, Parnell Street, Dublin 1.
Time: 8:00
Price: EUR189
The second of IrishDev.com's IxTC Series 2008. The 4 day Irish Microsoft Technology Conference is scheduled for April 1st-4th. Further details to follow. Check IMTC 2007 website at http://imtc.firstport.ie
More info: Tel: +353 1 775 1700
barry@irishdev.com
http://imtc.firstport.ie
April 1st: Mike Culver, Amazon Web Services Evangelist in Cork
Location: Kingsley Hotel, Cork, Ireland
Time: 16:00
Price: EUR30pp for members, EUR60 for non
What's possible in a post Web 2.0 World? Innovation continues at a mind-bending pace, and this presentation will showcase some thought-provoking new ideas built on Web Services. You will also learn how others, empowered by technology advances -- known as "Web Scale Computing" created businesses that weren't practical until recently. The session will include at least one demo in which you'll learn how to set up a virtual server in the Cloud. Amazon spent over a decade developing a world-class technology and content platform that powers Amazon web sites for millions of customers every day. Most people think Amazon.com when they hear the word; however developers and entrepreneurs are excited to learn that there is a separate technology arm of the company, known as Amazon Web Services or AWS. Using AWS, software developers can build applications leveraging the same robust, scalable, and reliable technology that powers Amazon's retail business. AWS has now launched ten services with open APIs for developers to build applications, with the result that almost 330,000 developers have registered on Amazon's developer site to create applications based on these services.
More info: Tel: 021 207011
catherine.wall@itcork.ie
http://www.itcork.ie
April 3rd: Search Marketing World 2008 Conference & Expo
Location: Crowne Plaza Dublin Northwood, Dublin, Ireland
Time: 8am
Price: EUR345 early bird, EUR 395 normal
This event gathers Search Marketing experts from Ireland & abroad. Delegates will learn about the key elements of a Search campaign and the industry behind Search. There are also sessions on hot topics, such as Social Media, Blogging & Online PR, as well as a specific look at Search for the Travel, Finance & Online Betting industries. Targeted at marketing professionals, business owners, media buyers, web masters and just about anyone wanting to learn about this growing form of advertising, this event promises to provide exciting insights into improving your Search Marketing campaign.
More info: Tel: 01 672 9022
registration@searchmarketingworld2008.com
http://www.searchmarketingworld2008.com
April 22nd: Business & IT Summit
Location: The Four Seasons Hotel, Dublin 4.
Date: April 22nd 2008
Time: 9am
Price: Free
The summit will look at Business Performance and the challenges and opportunities for Business Executives across their respective units or lines. For many such executives, Business Solutions are required which build upon technology infrastructures, but are required to deliver business results and not to deliver IT projects. This event will help them gain an understanding of such opportunities from their peers and real world case studies from across the marketplace. We have confirmed Senior Executives and keynote speakers from leading Irish businesses to speak on the industry and economic trends in Ireland and outline focus areas to create competitive advantage through the use of IT and Telecoms. The event is targeted at business decision makers across 4 key functions or lines of Sales/Marketing, IT/Telecoms, Finance/Human Resources as well as CEO level Corporate Executives, to help them identify opportunities to enhance business performance within their respective divisions or organisations.
More info: Tel: 01 2106008
rosie.byrne@ireach.ie
http://www.ireach.ie/BizitSummit